4100+ Crypto Token Purchases in the US, UK & Canada — at Just $0.61 CPC

TL;DR

✅ 4100+ confirmed token purchases
💰 $0.61 average CPC
🔧 Custom CAPI + pixel tracking with on-chain logic
📲 connect_wallet used as the primary conversion event
🧠 Creatives adapted weekly based on market conditions
🌍 Ran successfully in the US, UK, and Canada
🧪 Performance improved weekly via live optimization

🎯 Objectives

This campaign had three non-negotiable goals:

1. Deliver Real Purchases in a Highly Restricted Niche
   Not leads. Not engagement. Actual purchases verified through wallet events—and all while staying within Meta’s strictest policies.
2. Track Blockchain Conversions with Accuracy
   Prior providers inflated performance. We needed a real attribution setup that matched on-site actions with platform signals.
3. Adapt Creative Messaging to Market Sentiment
   Crypto isn’t static. Neither is performance creative. Messaging needed to flex between bullish hype and bearish doubt.

📊 Campaign Overview

The product positioned itself as a blockchain innovation designed for long-term traction, not short-term hype. We were brought in to build, launch, and scale a Meta campaign targeting the three most in-demand regions: the United States, United Kingdom, and Canada.

The campaign had no tracking, no creatives, and no performance history. We handled everything—from funnel logic to creative rollout to ad account structure.

🎯 Audience Targeting & Flow

The core audience: crypto-aware, 25–34 years old, actively following token launches, and open to new projects that felt smarter and more future-proof than the usual influencer pump.

Pain points included:

• Being burned by meme coins
• Skepticism around rug pulls
• Tired of “too good to be true” offers

Motivators included:

• AI-powered projects
• Passive income angles
• Long-term growth narratives

We structured the targeting in three tiers:

1. Direct crypto interests (wallet platforms, altcoins, token tools)
2. Engagement signals (users who clicked or saved related ads)
3. Custom conversions—our most valuable signal: connect_wallet

📌 Tracking & Attribution

This was the foundation of the campaign’s success.

The client had experienced major issues with previous vendors—cases where Meta reported tens of thousands in conversions, but the actual sales data didn’t match. This time, the tracking needed to be airtight.

We built a hybrid tracking system that combined:

• Meta’s Conversions API
• Pixel triggers via GTM
• Server-side tracking using Stape.io
• CRM syncing with hashed emails
• A custom primary conversion event: connect_wallet

When a user connected their wallet to the site, the connect_wallet event fired—signaling serious intent. It wasn't just a pageview or form submit. It was the user taking the first technical step toward a transaction. This became the event Meta optimized toward, and it was the key to filtering out low-quality traffic and scaling profitably.

🎨 Creative Strategy: Bull vs Bear Messaging

We split creative testing into two strategic narratives based on the market cycle:

🐂 Bull Market

• Focus: urgency, growth potential, and early mover advantage
• Tone: fast, bold, high-energy
• Creatives: token movement visuals, meme-style frames, countdown language
• Messaging: “Don’t miss the presale,” “Early buyers win big”

🐻 Bear Market

• Focus: safety, innovation, and automation
• Tone: calm, smart, trust-based
• Creatives: clean UI shots, explainer videos, AI integrations
• Messaging: “Earn passively while others panic,” “AI does the work 24/7”

Creative was updated weekly based on sentiment signals—this kept ad fatigue low and CTRs strong across all three regions.

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📈 Performance Snapshot

Primary KPI

• ✅ 4100+ Verified Purchases

Secondary KPIs

• Average CPC: $0.61
• Reach: 101,121
• Impressions: 180,327
• Link Clicks: 1,701

Tertiary KPIs

• Engagements: 55,516
• Reactions: 435
• Comments: 27
• Post Saves: 11
• Post Shares: 14
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🔁 Optimization & Feedback Loop

We didn’t “set and forget.” Campaigns were adjusted live, week after week.

• Creatives were swapped in and out based on sentiment (bullish/bearish)
• Targeting layers were trimmed based on signal strength
• connect_wallet events were monitored daily for tracking accuracy
• Reporting aligned with CRM data to ensure consistency between Meta and internal dashboards

When the client shifted product focus mid-campaign, we updated all assets, flows, and events without losing pixel momentum.

🏁 Final Outcome

We turned a crypto project with no ad infrastructure into a high-performing campaign delivering:

• ✅ 4100+ verified sales
• ✅ $0.61 CPC across Meta
• ✅ Full compliance across US, UK & Canada
• ✅ A repeatable attribution and creative system now used for future token launches
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🧠 Conclusion

Crypto ads are a minefield: compliance risks, pixel problems, audience fatigue.

But with:

• ✔️ A conversion strategy based on real blockchain behavior (connect_wallet)
• ✔️ Audience targeting that hits intent, not just reach
• ✔️ Creative that adapts weekly to market shifts
• ✔️ A feedback loop that keeps every part of the system sharp

You get what most campaigns in this space fail to deliver: scalable, compliant, verifiable sales in the most competitive regions on Meta.

📩 Ready to Scale Your Crypto Ads?

If you’re launching a token, running a presale, or scaling a protocol—and want to run real performance campaigns in the US, UK, and Canada—we’re ready.

→ Track wallet-based conversions
→ Stay fully compliant
→ Match messaging to market mood
→ Build campaigns that scale, not stall

Let’s launch your next one the right way.

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