We're the Agency That Thrives Where Others Wave the White Flag
Since 2013, 0Penny has quietly been helping businesses in “no-go” industries—navigate the turbulent world of digital advertising. While most agencies shy away from “high-risk” niches, we’ve spent the better part of a decade mastering them. Our name might not be splashed across every industry blog, but our results speak for themselves.
A Vision Sparked by Prakhar
Zero Penny began with a single Facebook ad and a result so good, the platform showed it as $0.00 per like. Prakhar Gupta — a self-taught digital marketer — had optimized a campaign so efficiently that the cost per like dropped below $0.01, triggering Facebook’s minimum display threshold. That moment inspired the name, and the mission that followed: to build campaigns that punch far above their spend. Today, Zero Penny is a Singapore-based agency trusted by brands to deliver high-ROI advertising across the most challenging platforms. The goal remains simple: performance above everything
What Makes Us Different
Low Profile, High Impact
We’re not a hype machine. We don’t rely on flashy marketing. Instead, we quietly deliver measurable, policy-compliant campaigns that keep our clients coming back.
Policy & Compliance Pros
Working in restricted niches means playing by each platform’s ever-evolving rules. We thrive on understanding—and predicting—those shifts so you don’t have to stress about ad rejections or account bans.
Decade-Long Track Record
Since 2013, Prakhar and our team have helmed more than 200 campaigns for clients around the world. We’ve seen every policy twist and platform change that’s come our way—and we’ve adapted, repeatedly, with results to show for it.
Our Mission & Values
Mission
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.
Values
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.
Integrity
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.
Collaboration
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.
Adaptability
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.
Meet The Team
Beyond Prakhar, we’re a close-knit crew of data analysts, copywriters, and creative strategists. We run lean, so we can respond quickly to market shifts, ad policy updates, and client needs.
Prakhar Gupta
A digital marketing pioneer, Prakhar has been at the forefront of social media advertising since 2013. His knack for turning “impossible” campaigns into success stories sets the tone for our entire team
Zahid Karim
A financial strategist with razor-sharp precision, Zahid has been streamlining agency finances and crypto payments since 2012. His ability to untangle complex transactions ensures our operations run like clockwork
Hamsirani J.
A master of paid traffic, James has been managing high-performance ad campaigns since 2018. From strategy to launch to optimization, he runs our ad ops like a well-oiled machine—ensuring every click counts
Washim A
The wizard behind our tracking and tech stack, Washim ensures every pixel fires and every event gets captured. From backend setup to bulletproof attribution, he’s the reason our data tells the whole story
Ivy M.
Ivy is the glue that holds our internal marketing together. From managing daily ops to keeping our brand sharp and visible, she does it all—often before we even realize it needs doing.
Special Ops Team
A rotating crew of trusted contractors—designers, devs, copywriters, and more—brought in when precision, speed, or chaos demands it.
Ready When You Are
Take 20 seconds to tell us what you’re working on — we’ll show you how we’d approach it.