We're the Agency That Thrives Where Others Wave the White Flag
Since 2013, Zero Penny has quietly been helping businesses in “no-go” industries—navigate the turbulent world of digital advertising. While most agencies shy away from “high-risk” niches, we’ve spent the better part of a decade mastering them. Our name might not be splashed across every industry blog, but our results speak for themselves.
A Vision Sparked by Prakhar
Zero Penny began with a single Facebook ad and a result so good, the platform showed it as $0.00 per like. Prakhar Gupta — a self-taught digital marketer — had optimized a campaign so efficiently that the cost per like dropped below $0.01, triggering Facebook’s minimum display threshold. That moment inspired the name, and the mission that followed: to build campaigns that punch far above their spend. Today, Zero Penny is a Singapore-based agency trusted by brands to deliver high-ROI advertising across the most challenging platforms. The goal remains simple: performance above everything
What Makes Us Different

Low Profile, High Impact
We’re not a hype machine. We don’t rely on flashy marketing. Instead, we quietly deliver measurable, policy-compliant campaigns that keep our clients coming back.

Policy & Compliance Pros
Working in restricted niches means playing by each platform’s ever-evolving rules. We thrive on understanding—and predicting—those shifts so you don’t have to stress about ad rejections or account bans.

Decade-Long Track Record
Since 2013, Prakhar and our team have helmed more than 200 campaigns for clients around the world. We’ve seen every policy twist and platform change that’s come our way—and we’ve adapted, repeatedly, with results to show for it.

Our Mission & Values
Mission
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.
Values
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.
Integrity
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.
Collaboration
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.
Adaptability
Empower high-risk industries to compete—and win—through data-driven, policy-compliant advertising strategies that deliver true ROI.

Meet The Team
Beyond Prakhar, we’re a close-knit crew of data analysts, copywriters, and creative strategists. We run lean, so we can respond quickly to market shifts, ad policy updates, and client needs.

Prakhar
As the driving force behind Zero Penny, Prakhar defines the company’s strategic direction and long-term vision. He oversees all departments at a macro level, ensuring operations, marketing, finance, and technology move in alignment with company objectives. With final authority on structural decisions and process changes, his leadership ensures the organization operates with clarity, accountability, and consistent growth momentum.

Zahid
A financial strategist with razor-sharp precision, Zahid manages the financial backbone of Zero Penny. He oversees billing accuracy, payment workflows, and financial tracking across the organization. His ability to untangle complex transactions and maintain disciplined financial processes ensures smooth client billing, transparent reporting, and stable financial operations.

Rahul
Rahul manages the technical backbone that powers Zero Penny’s marketing operations. From tracking systems and integrations to automation tools and debugging technical blockers, he ensures the company’s digital infrastructure remains reliable, scalable, and capable of supporting both advertising and operational workflows.

Leandro
Leandro is a seasoned paid media strategist who builds high-performance campaigns designed to scale. At Zero Penny, he combines rigorous testing frameworks with deep platform expertise to drive consistent results across advertising channels. His data-driven approach turns insights into optimizations quickly, ensuring every budget is deployed with precision and purpose.

Tanveer
Tanveer brings a performance-first mindset to every campaign, blending analytical discipline with a sharp understanding of what drives audience action. At Zero Penny, he leads paid media initiatives with a focus on measurable outcomes, platform compliance, and risk management. His work is defined by consistency, efficiency, and a relentless drive to extract maximum value at every stage of the funnel.

Zamiel
Zamiel focuses on the daily execution and optimization of advertising campaigns under senior strategic guidance. By closely monitoring performance signals, implementing creative iterations, and maintaining campaign hygiene, he ensures campaigns remain stable, compliant, and performance-driven.

Myles
Myles ensures operational clarity and process consistency across the organization. By designing workflows, enforcing SOP standards, and coordinating cross-team execution, he maintains structural discipline that keeps projects moving efficiently while eliminating confusion, duplication, and operational gaps.

Chermie
Chermies supports the daily execution of operational workflows by maintaining task tracking systems, updating operational sheets, and ensuring accurate documentation across internal processes. Through task coordination and operational reporting support, the role helps maintain smooth execution and organizational visibility across teams.

Edrian
Edrian drives company growth by managing the sales pipeline and nurturing client relationships. Through strategic lead qualification, client communication, and collaboration with operations, he ensures new opportunities convert into long-term partnerships aligned with the agency’s delivery capabilities.

Sumit
Sumit crafts the visual assets that power both marketing and advertising efforts. His work transforms campaign concepts into high-performing creatives while maintaining visual consistency across platforms, ensuring design supports both brand identity and performance objectives.

Jethro
Jethro develops the written messaging that supports ads, internal documentation, and marketing materials. By translating strategic ideas into clear, persuasive copy, he ensures messaging remains consistent, structured, and aligned with the company’s communication standards.

Kamran
Kamran designs and maintains the automation systems and internal applications that power operational efficiency at Zero Penny. By building automated workflows, integrating platforms through APIs, and developing internal dashboards, he ensures data flows accurately across systems while reducing manual workload.

Special Ops Team
A rotating crew of trusted contractors—designers, devs, copywriters, and more—brought in when precision, speed, or chaos demands it.
Ready When You Are
Take 20 seconds to tell us what you’re working on — we’ll show you how we’d approach it.