440+ Finance Leads at $12.80: How Zero Penny Scaled Multi-Country Lead Generation with Fully Localized Funnels

Executive Summary

A company in the crypto finance space, needed a scalable and compliant way to generate high-intent leads across multiple European markets. Zero Penny delivered 440+ leads at $12.80 each using localized lead forms, in-house creative, and precise interest targeting—all within Meta’s policy limits.

The campaign ran for just two weeks and performed so well that the client immediately renewed and expanded into new countries with increased budget.

Objective

Our client’s goal was to acquire leads interested in earning passive income through crypto—without relying on trading or mining.

They needed to:

• Stay compliant with Meta’s finance restrictions
• Reach qualified prospects already curious about crypto
• Launch in multiple languages across different countries
• Deliver CRM-ready leads for internal follow-up

Campaign Overview

The campaign launched targeting Spain, Italy, and Greece, using fully localized ad copy and lead forms tailored to each region.

The client—a BPO/call center firm with an in-house sales team—uses these leads to present offers on behalf of their own clients. That meant lead quality and clarity were critical: every lead needed to arrive pre-qualified and aligned with the call script to support fast and effective conversions.

After strong early performance, the campaign was approved for a second wave with additional budget and new geos already in motion.

All creative, copy, targeting, lead form structure, and analytics were handled entirely in-house by the Zero Penny team.

Onboarding & Delivery Framework

Our client’s campaign was initiated immediately after confirmation with a pre-scheduled full campaign delivery. The onboarding process was designed for speed and clarity.

“Everything will be ready before launch” — ensuring the campaign rolled out smoothly with all assets, tracking, and approvals in place.

Key onboarding elements included:

• Payment processing and invoice confirmation
• Kickoff form that gather client information to understand their needs better.
• No landing page required — all lead capture was done natively on Meta
• Tracking setup to ensure event logging and performance accuracy
• Client communication channels clearly assigned for escalations, finance, creative, and updates”

This setup allowed the team to move from payment to full deployment in under 5 business days, delivering a professionally managed, cross-border campaign on time and with full transparency.

Audience Targeting & Flow

We focused on users who were already interested in:

• Cryptocurrency (BTC, Ethereum, DeFi)
• Forex trading and investment platforms
• Passive income models and financial education

These were not cold audiences. They were finance-aware users actively looking for alternative digital income streams.

Each Facebook Lead Form captured:

• Full name and email (pre-filled)
• Crypto experience level (None, Basic, Advanced)
• Interest area (mining, tools, participation models)
• Optional: intent to participate (Yes / No / Just curious)

“The goal wasn’t just leads—it was relevance. Every form response gave us data on who was truly ready to engage.”

In previous campaigns, we noticed a recurring issue: sales teams struggled to convert leads who didn’t fully understand the offer. The disconnect between the ad promise and the sales script caused friction on the call.

To solve this, we spoke directly with the sales team, reviewed their script, and aligned our copy and creative to match the sales narrative. We framed the offer in a way that pre-qualified and pre-educated prospects before they even submitted the form.

The result: leads came in warmer, more aligned, and easier to convert—because the call felt like a continuation, not a reset.

Ad Creative Strategy

Creative direction focused on curiosity and non-technical entry points to crypto. No promises. No violations. Just value.

We didn’t promise riches. We showed simple, real use cases in native language—making crypto feel accessible to non-experts.

No complex funnels, no jargon—just clear value, delivered in a tone that builds trust and drives action.

That’s why the campaign converted and stayed compliant.

“Our angle was always: low-barrier entry, real examples, localized clarity.”

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Performance Snapshot

This campaign delivered its strongest results in Spain, generating high-quality finance leads at the lowest cost. Spain quickly became the primary market, while campaigns in Greece and Italy are now being developed based on these results.
Ad Format: Meta Lead Forms (Localized)
Target Market: Spain

🔹 Primary KPIs

• Total Leads (Spain): 334
• Cost Per Lead: $12.80
• Ad Spend (Spain): $4,276.45

🔹 Secondary KPIs

• CPC: $1.10
• CPC (Link Clicks): $1.40
• CTR: 1.53%
• CPM: $19.51
• Impressions: 219,212

🔹 Tertiary KPIs

• Reactions: 97
• Comments: 42
• Shares: 28
• Saves: 14

“Spain delivered the lowest cost-per-lead and the highest lead volume—making it our most scalable market to date.”

Optimization & Feedback Loop

We maintained an active feedback loop with the client to review:

• Lead quality by country
• Conversion intent based on form answers
• Market-specific interest (mining vs platforms, etc.)

Weekly feedback allowed us to:

• Pause low-performing audiences
• Adjust creative direction
• Improve lead scoring logic

“Client feedback directly shaped how we scaled each region—especially in form refinement and audience exclusions.”

Final Outcome

The results spoke for themselves:

• 440+ total leads across three markets
• 12.8$ on the top-performing optimized campaign. Other campaigns still waiting to exit the Learning Phase.
• 0 policy violations
• Immediate renewal and geo expansion within 14 days

“This is now client’s most reliable warm lead engine—and a launchpad for new market penetration.”

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Conclusion

Zero Penny delivered a fully internal, policy-compliant, high-volume lead campaign in one of the hardest ad categories on Meta.

We succeeded by:

• Using native copy for trust
• Qualifying leads with custom form logic
• Monitoring performance and feedback daily
• Scaling what worked—fast

Want Similar Results?

If you’re in finance, crypto, or any restricted niche, let’s talk.
We’ve built the framework to generate warm, CRM-ready leads—without policy risks or bloated CPLs.

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