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Strategy
The 2-Click Funnel: Built for Survival and Scale in Restricted Advertising
Why simplicity beats sophistication when advertising in high-risk verticalsIf you've ever run ads in restricted niches: crypto, gambling, nutraceuticals, cannabis, or finance—you know the drill. You build your funnel. You launch. You get flagged. You rebuild. You relaunch. You get banned.The cycle is exhausting, expensive, and entirely preventable.Most marketers assume the problem is their creative, their copy, or their targeting. But the real culprit? Their funnel architecture.At Zero Penny, we've spent years testing what actually survives in restricted advertising environments. The answer isn't a more elaborate system, it's a radically simpler one.Two clicks. One bridge. Zero chaos.
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