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How Zero Penny Generated 170+ Gambling Leads at $4.52 CPA in USA
An online gambling client met with Zero Penny to scale a highly regulated niche. Working with a low amount, the ads encountered 0 compliance issues, and 0 rejections at 3% CTR and $1.51 CPC. Delivering qualified leads created through a messenger-based player acquisition system, where player leads are funneled via messenger directly from Facebook Page ads generating more than 170 leads at only $4.52 CPA.
258 Gaming Sign-Ups at $1.07 CPA in Southeast Asia
A gaming client came to Zero Penny to generate sign-ups across Southeast Asian markets. They needed a system that could capture leads efficiently and track what was actually working. Zero Penny built a dual-campaign approach: Lead campaigns focused on capturing sign-ups, while Sales campaigns helped us understand which sign-ups were most valuable. Using gameplay creatives, demographic targeting, and remarketing to engage users, we delivered 258 sign-ups at $1.07 CPA across 10 markets.
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