Mission & Vision
Since 2013, Zero Penny has quietly been helping businesses in “no-go” industries—navigate the turbulent world of digital advertising. While most agencies shy away from “high-risk” niches, we’ve spent the better part of a decade mastering them. Our name might not be splashed across every industry blog, but our results speak for themselves.
Mission
To help future-defining businesses grow — even before the world is ready for them.
We exist to serve the bold, the visionary, and the misunderstood.
Those building products and ideas that feel “early” — because they are.
We don’t just run ads.
We shape narratives, find audiences, and create growth for those who are ahead of the curve.
We work with businesses on the edge — not because we reject rules,but because we understand the evolution of platforms, and how to navigate change with grace, compliance, and creativity.
We are not rebels.
We are pioneers
Vision
A world where progress doesn’t wait for permission.
A world where good ideas don’t die because of red tape.
Where businesses that challenge norms — in health, finance, culture, or tech — can still reach the people who need them.
We help restore balance to an unfair attention economy.
Because when innovation is blocked, entire industries suffer. Entire lives are delayed.
If we succeed at scale, we unlock:
- Faster global progress
- More ethical marketing standards in complex industries
- A generation of founders who don’t have to fake, scam, or beg to get seen
Performance and principles are not enemies — and marketing, at its best, is a form of service.
Philosophy
“कर्मण्येवाधिकारस्ते मा फलेषु कदाचन।
मा कर्मफलहेतुर्भूर्मा ते सङ्गोऽस्त्वकर्मणि॥”
(Bhagavad Gita, Chapter 2, Shloka 47)
“The world may not be ready for them. But that is not your concern.
Your concern is right action. Right strategy. Right dharma.”
We are marketers.
But we are also filters. Truth-tellers. Builders. And protectors of attention.
We work with integrity.
We say no to scams, fakes, or illegal operations.
We say yes to businesses that are legitimate, honest, and ahead of their time.
We optimize for profit — not popularity.
We follow the algorithm — but only when it serves the goal.
We speak the truth — especially when it’s hard to hear.
If We Disappeared Tomorrow🕯️
Clients would miss finally having someone they could trust —
not to flatter them, but to tell them the truth and still get results.
They’d miss the clarity, the speed, the sharp thinking.
The ability to cut through noise and focus on what actually drives growth.
They’d miss the rare feeling of working with someone
who’s not just good at ads —but good for the business.
Ready When You Are
Take 20 seconds to tell us what you’re working on — we’ll show you how we’d approach it.