What's new?
A curated feed of new features, early campaign results, creative innovations, client shout-outs, and special announcements
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How Zero Penny Achieved 100X ROAS Through Continuous Optimization
Scaling is hard. You find something that works. Then it stops working. This client faced this challenge in his UK pharmaceuticals business. That's why he partnered with Zero Penny, not for a one-time campaign, but for long-term growth. We've worked with this client for over a year now. First, we built a compliant campaign that delivered 9x ROAS. Then we scaled it to 54x ROAS with 1,664 verified purchases and €144,495.60 in conversion value. Now, we've pushed it further to 100 ROAS.
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Zero Penny Now Offers Taboola Ads for Whitehat and Blackhat Niches
Zero Penny now offers Taboola ads management for both whitehat and blackhat niches, giving advertisers access to premium native placements on major publications like Yahoo Finance, Bloomberg, and NBC. Since Taboola requires complex setup—campaign structure, pixel tracking, creative compliance, and optimization—Zero Penny manages the entire process, allowing clients to focus on growth while the team handles execution. Management fees match our other platforms with a 15% top-up, supporting both compliant brands and gray-area verticals looking to scale through high-quality native traffic.

High-Intent Lead Generation for Fixed-Rate Bond Comparison in Australia
A financial services client came to Zero Penny struggling to get profitable results from ads. They needed qualified leads: Australians aged 35+ with high income, but didn't know how to make it work.
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Zero Penny Now Offers TikTok Ads Support for Restricted Niches
Getting ads approved on TikTok is hard. Getting them approved in restricted industries? Even harder. That's why we're expanding our platform expertise to where it's needed most. Zero Penny now offers TikTok ads support for gray-area niches: Gambling. CBD. Supplements. Dating.
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We're Featured on Investing.com — Zero Penny on the "New World Order" of Customer Acquisition
Zero Penny was recently featured on Investing.com. One of the world's leading financial media platforms, with our take on how global fragmentation is reshaping the way businesses find and convert customers.

258 Gaming Sign-Ups at $1.07 CPA in Southeast Asia
A gaming client came to Zero Penny to generate sign-ups across Southeast Asian markets. They needed a system that could capture leads efficiently and track what was actually working. Zero Penny built a dual-campaign approach: Lead campaigns focused on capturing sign-ups, while Sales campaigns helped us understand which sign-ups were most valuable. Using gameplay creatives, demographic targeting, and remarketing to engage users, we delivered 258 sign-ups at $1.07 CPA across 10 markets.
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