Small Business Loan Enabler Generates Leads for Their Business

Creatives, Targeting & Detailed Report at the end of the post

About the Client

Starting and growing a startup is hard work, and you'd need lots of funding along the way. Getting these funds is hard — and that's why startups and existing businesses need services that offer small loans like SBA.

Our client helps startups and small business owners get these SBA loans.

The Problem

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It's quite easy to lose trust in the potency of Facebook Ads, especially when previous results generated by Facebook Ads were not encouraging — and that was one of the most discouraging things for the client. With a previously underperforming Facebook campaign, it's easily understandable to rule out Facebook Ads as one of your marketing channels.

Moving on, the client needed to generate lots of traffic. But not just any traffic — the client needed quality leads. Business owners who are in dire need of small loans.

Finally, there is the problem of the Facebook Ad account ban and restrictions. Speaking of Facebook Ad restrictions, you need to take note of these Facebook Ads Predictions for 2022, and the Apple iOS 14 issues. This way, you get to easily navigate through the hurdles that come with running a profitable Facebook campaign.

In a bid to solve the client's problems, here are some challenges encountered.

The Challenges

Since there are lots of players in the industry, helping the client stand out from the competition seems to be a challenge.

Secondly, there were some challenges in generating quantity leads while maintaining low cost.

Finally, the team had to avoid all forms of ad restrictions and bans. And that involves a robust understanding of the Facebook Ads trends, and how to maneuver through the rough terrains of the Facebook advertising policy.

Here are the solutions to these challenges.

The Solution

When it comes to standing out from the competition, highlighting the value proposition of SBA is good. But a better way is to showcase how easy business owners process their loan approval using SBA services.

Testimonials from previous customers not only build trust but also helps establish authority in the marketplace.

Find the breakdown of each campaign by their creatives & targeting at the end of the post

Furthermore, 0penny offers Concierge Services. This way, you won't have to worry about the various restrictions and bans that come with running a Facebook campaign. All you need to do is state your ad budget, and let the team of experts at 0penny take it up from there. Ads, accounts & payment methods included.

Results

Estimated Leads (Clicks on Sign Up Button): 1000+
Total Spent: $2308

Conclusion

Generating quality leads for a loan lending business is easy. If your ad copy is compelling, and your ad targeting is properly optimized, then you're sure of driving lots of leads to your business. However, the setbacks that come with ad account ban and restrictions can be quite frustrating — but there are ways around it.

-Prakhar

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Download Creatives, Targeting & Detailed Reports

https://drive.google.com/drive/folders/1Pus-WH1J5xicq3wAnpDFdrKpgxoHGW2w?usp=sharing