Conquering Restrictions: How We Drove 6X RoAS for a Magic Mushrooms Client

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Introduction

A private association dedicated to healing and transformation through psilocybin microdosing sought to expand its reach and increase revenue. Operating in the emerging psilocybin industry, this organization is paving the way for personal growth and wellness through natural, alternative therapies.

However, their journey to promoting their offerings came with unique challenges. Psilocybin remains a highly regulated product with advertising restrictions on major platforms like Facebook, TikTok, and Google. In a market still fighting stigma and misconceptions, traditional advertising strategies were not viable. The private association partnered with us, 0-Penny, to overcome these challenges, boost sales, and enhance brand awareness.

Objectives

The campaign set out to:

• Generate sales and significantly increase revenue.
• Build brand awareness in a burgeoning but restricted industry.
• Navigate stringent advertising policies to reach and convert target audiences effectively.

Challenges

1. Regulatory Restrictions
   Advertising psilocybin-related products meant working around strict platform policies, which explicitly prohibit promoting substances like magic mushrooms.
2. Market Perception
   The association faced challenges in overcoming the stigma associated with psilocybin. This required communicating the benefits of microdosing without direct mentions of the product.

Strategy and Approach

To address these challenges, 0-Penny implemented a multi-pronged, innovative approach:

1. Creative Advertising Solutions
   We designed compliant ad creatives using metaphorical imagery and messaging. Instead of focusing on the product, we highlighted broader themes like wellness, self-discovery, and natural healing. This approach resonated deeply with the target audience’s interests and values while staying within regulatory guidelines.
2. Compelling Ad Copy and Visuals
   Our team crafted ad copy that intrigued users, sparking curiosity and encouraging them to learn more. We used appealing, compliant visuals that emphasized a natural and calming aesthetic.
3. Targeted Audience Segmentation
   Using Interest and behaviour-based targeting, we reached audiences passionate about holistic health, mindfulness, and alternative therapies. This ensured our ads were delivered to the most receptive audience segments.

Implementation

1. Ad Campaign Execution
   We launched campaigns on Facebook and Google, optimizing ad placements and scheduling for maximum visibility.
2. A/B Testing and Optimization
   We conducted extensive A/B testing on ad copy, visuals, and CTAs, refining the campaigns in real time. This iterative process ensured continuous improvement in performance metrics.

Results

The campaign delivered outstanding results:

• 6.32x Return on Ad Spend (ROAS): The association generated over $12,000 in additional sales revenue.
• Increased Website Traffic: Significant growth in website visits and user engagement.

"We are more than convinced that we've chosen the right partner for our performance ads going forward" — T

Through creative, compliant advertising and data-driven strategies, 0-Penny helped this private association achieve remarkable sales growth while navigating a highly regulated advertising environment. Our success demonstrates the potential for businesses in emerging markets to connect with their audiences effectively and ethically.

Are you ready to overcome advertising challenges and grow your business? Contact 0-Penny today for specialized marketing solutions that deliver results.

Let’s work together to transform your brand and achieve success in even the most regulated markets.

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