Meta Ads Are Moving Fast. Most Media Buyers Aren’t.
Every month, Meta rolls out new rules, placements, and signals that quietly change how your ads deliver.
This Pulse Update shows you what actually changed in the auction — not just what gurus tweet about.
1. Platform Shifts You Can’t Ignore
• Threads ads rolling out with more formats (carousel, Advantage+ style, catalog/app).
• Ads can now hit Threads even when you don’t have a Threads profile — as long as you’re live on FB/IG.
• New sensitivity controls (Advanced / Moderate / Limited) quietly reshaping where your ads can appear.
• AI-chat interaction data plugged into targeting signals, improving how Meta predicts conversion intent outside the usual clicks.
2. What’s Breaking Right Now
• Rejection rates climbing as automated filters get stricter (especially for “borderline” offers).
• CPMs getting squeezed as Threads inventory merges into the main auction.
• Classic engagement campaigns losing delivery strength — “cheap likes” aren’t the safety net anymore.
• Regulatory pressure tightening; political/social issue ads hit harder in EU and similar markets.
3. What’s Still Working (If You Pivot Fast)
• Raw UGC creatives consistently outranking polished studio assets.
• Short, direct-to-conversion funnels (no 7-step warm-up) showing the most stability.
• Multi-funnel systems cutting downtime after bans, rejections, or account issues.
• Threads placement opening fresh pockets of reach for performance buyers.
• AI-signal expansion helping conversion-first setups optimize faster when tracking is configured right.
ADAPT > COLLAPSE
Meta will keep tightening rules while expanding inventory.
Partner with Zero Penny if you want a team that reads these shifts early and adjusts your stack before performance falls off a cliff.
Get a free, customized proposal: https://www.zeropenny.co/proposal
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Zero Penny helps high-risk brands grow safely, consistently, and profitably — even when the rules change.
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From Stalled to Scaled: How a Frustrated IPTV Client Became a Long-Term Partner — 270+ Sales at $14 CPS
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a month ago · Team Zero Penny
SOURCE: https://cpa.rip/en/facebook/threads-advertising/
