Why Meta Won’t Approve Your Ads

Approval depends on eligibility, not just policy compliance.

It’s Not the Policy. It’s How Meta Reads It

Most ad rejections come from eligibility rules Meta enforces quietly

⚡ 3 questions • 2 minutes

See Why Meta Says No →

Question 1 of 3

33%

Which of the following is the most common reason ads get rejected when promoting restricted or sensitive-category products?

Why This Matters

Meta requires additional regulatory disclosures, careful claim positioning, and compliance alignment when advertising products in sensitive industries. Even strong creatives get rejected if they overlook policy-specific messaging or legal requirements. Fixing copy, adding disclaimers, and validating documentation can drastically improve approval rates.

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Question 2 of 3

67%

Your ads are approved but barely spending. What's the most likely reason in restricted industries?

Why This Matters

In high-risk niches, Meta often limits delivery if the advertiser's account hasn't established long-term compliance, spend consistency, and positive user interaction history. Even approved ads may not spend due to low internal trust scoring. Strategic warming, spend progression, and policy alignment are required to unlock stable delivery.

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Question 3 of 3

100%

What's the biggest barrier in scaling Meta ads for regulated categories even after meeting basic policy requirements?

Why This Matters

Approval isn't enough—Meta assigns a backend risk classification to advertisers in sensitive sectors. If the overall profile (creative history, past compliance, ad copy risk level) is flagged as medium/high risk, delivery and scale are capped. Scaling requires a compliance-driven account structure and risk-tier repositioning, not just more budget.

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Question 3 of 3

33%

Based on your responses, there are clear signals affecting how Meta evaluates your ads. A detailed breakdown is available next.

Enter your details to see what’s limiting approval — and what to fix first

Built using real Meta review signals observed across restricted and regulated ad accounts.

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Your diagnostic is ready. Here’s a brief summary of your results.

Low Risk

Based on your responses, there are a few gaps in how Meta’s eligibility rules are being interpreted.

1. Which of the following is the most common reason ads get rejected when promoting restricted or sensitive-category products?

Non-compliant messaging or missing legal disclosure

2. Your ads are approved but barely spending. What's the most likely reason in restricted industries?

Ad account hasn't spent enough historically (insufficient trust score)

3. What's the biggest barrier in scaling Meta ads for regulated categories even after meeting basic policy requirements?

Limited policy-compliance classification based on historical data and advertiser profile

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