2.32x ROAS Selling Streaming Software on Meta in the US — $11K Spent, $26K Back

Executive Summary

Our client, a streaming software tool that helps streamers and content creators grow their channels through stable, 24/7 viewer support, came to us skeptical. Our pricing didn’t sit right with them.

Then they said “fuck it”, and let us run.

Fast forward, we turned $11,494 in Meta ad spend into $26,647 in tracked purchase revenue — a 2.32x average ROAS at a $15.24 cost per result, with ROAS peaking close to 6x on high-volume days. For a software product selling to 18–24-year-old streamers in one of the most skeptical audiences online, these numbers don’t just work. They compound.

Client Context

The client sells streaming growth software that provides Twitch and Kick creators with stable, 24/7 viewer support, helping them grow channels faster and land partnerships up to 4x quicker.

Their target market is male streamers aged 18–24 — a notoriously ad-resistant demographic. Before working with us, the client had no marketing infrastructure, no ad history, and no confidence that paid acquisition could work in their niche.

The Problem

• A hyper-skeptical, ad-resistant audience. 18–24 year old male streamers live on Twitch, Kick, and Discord. They scroll past anything that looks like a traditional ad.
• Emotionally charged objections. The two biggest purchase blockers — “will I get banned?” and “isn’t this shameful?” — aren’t rational objections. They’re identity-level concerns that require repositioning, not rebuttals.
• Zero marketing infrastructure. This client had no proven funnel, no historical ad data, and no clarity on what metrics mattered.
• Client skepticism about agency value. Before a single ad ran, we had to earn trust from a client who’d been disappointed by marketing before and openly questioned whether our cost was justified.

But after seeing our approach, his response was simple: ‘fuck it, let’s try it.’

Zero Penny’s Approach

We focused on repositioning the objections before users reached the landing page. Instead of fighting the ‘ban fear’ directly, we positioned this client as a strategic tool used by successful streamers. The creative strategy emphasized social proof and legitimacy rather than hiding the service.

We didn’t just “run ads.” We built an acquisition system designed around how this specific audience thinks, scrolls, and buys.

Messaging That Killed the Objections

The two biggest blockers were fear of bans and social shame. We addressed both head-on:

• On bans: We led with stability and safety as the headline, not a footnote. The infrastructure is built to be undetectable — that became the lead hook in every creative.
• On shame: We normalized usage. The majority of streamers already use viewer tools — it’s an open secret. We reframed the narrative from “cheating” to “leveling the playing field,” using social proof and competitive positioning to make the decision feel obvious.

Creative Built for Streamers

This audience scans between streams, clips, and Discord tabs — they don’t read ads. Every creative was built for instant clarity: hook-first openers, proof-driven angles, native formatting, and CTA language that matched how streamers actually talk.

Funnel Aligned to Purchases

Every campaign line was optimized for purchases from day one. Cold audiences segmented around gaming and creator culture, retargeting built from engagers and site visitors, landing experience matched ad promise.

We tested weekly: new creative variants, pruned audiences, budget shifted toward winners, and copy revised based on which angles converted best.

Results at a Glance

• Ad Spend: $11,494.14
• Purchase Conversion Value: $26,647.26
• Average ROAS: 2.32x
• Peak ROAS: ~6x (high-volume days)
• Cost Per Result: $15.24
• Net Revenue Over Ad Spend: +$15,153.12
• Campaign Status: Ongoing, live and scaling
  

Client Reaction

Before a single ad ran, their message to us was blunt:

“You’re too expensive. We’re not sure this will work.”

That was the starting position. A client who’d been let down before, skeptical about pricing, and unconvinced that paid ads could work for their niche.

We didn’t pitch harder. We didn’t offer a discount. We laid out the approach, showed them the logic behind the system, and let them decide.

They decided to go.

The transformation was immediate. After seeing the first week’s results, the client went from skepticism to excitement: ‘Wow that’s not bad at all actually. We currently have between 90-120 orders a day, so on that volume I couldn’t really tell any uplift in order vol. But, I’m very keen to extend the budget on those results.’

Fast forward to results landing, and the tone changed completely. When the client’s founder saw the numbers come through on Slack, his response was immediate:

“Jesus, those are brilliant results. What are we scaling it to?”

Within days, he was asking to “top up another $2,000” and calling the results “exciting, hopefully it pays off!” It paid off.

That’s the shift. From “you’re too expensive” to “these are brilliant results” — not because we talked a good game, but because the system performed. The same client who questioned whether our cost was justified became the one asking how fast we could scale.

They kept topping up the budget, new audiences were tested, and what started as a skeptical trial run became an ongoing partnership with compounding returns.

What This Client Gained

• A revenue engine built to scale. The system is live, compounding, and still scaling. At 2.32x average ROAS with peaks near 6x, the question shifted from “can we afford ads?” to “how fast should we scale?”
• Clarity on their market. For the first time, they understood exactly who their buyer is and what converts them — insights that inform their entire go-to-market strategy beyond Meta.
• A growth partner, not a vendor. Zero Penny operates as an extension of their team with 24/7 support and real-time optimization. They came in skeptical. They stayed because the system keeps compounding.

The Takeaway

Skeptical clients often become the best clients. The ones who question your pricing, demand proof, and challenge your approach are usually the ones who appreciate real results most. This case proves that even hyper-skeptical audiences convert when the messaging and targeting align with their actual concerns.

If you’re seeing inconsistent results from paid acquisition and need a partner who can prove ROI with real numbers, let’s talk.
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Check more case studies here: https://www.zeropenny.co/casestudies

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