10-30X ROI: Chester Chalets' Facebook Ad Campaign for Last-Minute Vacation Rentals Success

The Chester Chalets is a holiday rental company that specializes in providing high-quality vacation homes for travellers.

In the lead-up to the Christmas and New Year's Eve holiday season, Chester Chalets' booking numbers were low and the company was looking for ways to boost sales.

Just one week before Christmas and two weeks before New Year's Eve, The Chester Chalets reached out to 0-Penny, for help.

Objectives

• To increase bookings for The Chester Chalets' vacation rentals during the last-minute holiday season
• To demonstrate the effectiveness of a last-minute Facebook advertising campaign in driving bookings for vacation rentals

Methodology

• 0-Penny quickly set up a Facebook Business page and Ads account for The Chester Chalets within a day under our Concierge Services
• The campaign was designed with the properties as the centrepiece, where the properties were showcased in a visually appealing way to grab the attention of the target audience

Creatives used at the end of the post

• Using Facebook's targeting options, 0-Penny created ad campaigns targeting travellers searching for last-minute holiday rentals.
• 0-Penny put an emphasis on highlighting the features and amenities of the properties, and also promoting the surroundings and nearby tourist attractions.
• 0-Penny used carousel and video ads, to showcase The Chester Chalets vacation homes
• 0-Penny used Facebook's analytics tools to track the performance of the ad campaigns and make last-minute adjustments for optimization.

Results

• The Chester Chalets' Facebook ad campaigns generated a significant increase in website traffic, with 1000+ targeted visitors
• With the cheapest stay being GBP20,000+ The number of bookings received through Facebook delivered a revenue of 10-30X the amount the client invested in 0-Penny (including the ad spend & fee)
• The campaign reached 62,000+ users which will be used for Retargeting & improving the targeting in the future for regular campaigns
• 0-Penny's targeting and optimization efforts helped reach a relevant and last-minute looking audience that helped in boosting the bookings

Conclusion

This case study demonstrates the effectiveness of a last-minute Facebook advertising campaign in driving bookings for vacation rentals. Despite the short time frame, 0-Penny was able to quickly set up and optimize ad campaigns that reached a relevant audience and generated significant increases in website traffic, bookings, and revenue for The Chester Chalets during the holiday season. It highlights the importance of utilizing Facebook's targeting and optimization tools and how it can also be used in last-minute scenarios."

Creatives Used